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Humble. Approachable. Authentic.

Unrivaled in the industry, Radiate Hospitality has been a leader in the world of real estate development and management for over four decades. Featuring a discerning approach and unwavering commitment to success, we have built a reputation for providing consistency, dedication, and passion.

Our Mission

Cultivating Relationships

Our people. Our ethos. Our goals. Everyone at Radiate Hospitality is on the same mission. Although we take our work seriously, we don’t take ourselves seriously. Everyone on the team, from ownership to guest services, embodies our values and has a tangible stake in our success.

Our History

Four Decades of Success

What started as a simple family operation with one hotel in 1973 has turned into one of the West Coast’s top hotel management companies. As the company continues to expand, the lessons of those early days were not lost. Be hardworking. Be scrappy. Be authentic and humble. Be committed to growth. Today, those are the core values that still drive us.

Hotel Shattuck Plaza details
Hi-Lo Hotel Portland Oregon
OAKPC - Vignette_Stairway
1973
1979
1981
1989
1991
1993
1996
2007
2009
2010
2012
2014
2015

– At age 29, B.B. Patel purchased Varsity Motel in Redwood City, California.

– El Dranel Sunset Inn was purchased.

– First ground up build with Best Western Mountain View.

– Best Western All Suites Santa Cruz was purchased.

– Best Western Dixon purchased.

–  Best Western Riviera purchased.

– The iconic Cabana hotel was purchased and converted to a Crowne Plaza in Palo Alto, California.

– The historic Hotel Shattuck Plaza was purchased.

– Ground up build on Holiday Inn Express Santa Cruz, California. Then sold in 2014.

– Hotel Keen, Palo Alto, California was purchased.

– Hotel Keen, Palo Alto, California and Hotel Paradox, Santa Cruz, California were both purchased

– Purchased the historic Oregon Pioneer Building and converted it to Hi-Lo Hotel an Autograph Collection - Portland, Oregon.

– Purchased Hampton Inn Petaluma. 

Our Promise

Forging a New Future

Authentic

Whether renovating an existing landmark or starting a new project, we take each property’s unique background and story into consideration. 

Humble

Embodying a relaxed and balanced West Coast way of life, we foster real relationships with our team and partners. 

Committed

Focused on quality, our number one priority is to ensure growth and profitability for our partners.

TEAM

A Culture of Success

People are the lifeblood of our industry. With over 200 years of combined hospitality experience, we realize we would not have been able to reach our level of success without our team and partners. Passion. Commitment. Loyalty. Those key characteristics are in the DNA of our team and are the reason Radiate Hospitality is leading the way in the world of real estate development and management.